Her Fashion… no more.
If you follow me on Instagram, you may have seen that I have cut the cord and kissed goodbye to my blog name.
Essentially, i’ve just hit backspace a few times and typed out a couple of new words. But in the digital space, it feels like so much more than that. As sad as it sounds, I feel like i’ve lost a piece of myself, or worse.. chopped of all my hair!
I started my blog in 2012, which was 6 years ago. Feck that makes me feel old. A lot can change in 6 years… I mean in 2012 Kylie Jenner was 14 and her lips were half the size, ‘Netflix and chill’ wasn’t a thing, and Beyonce was, well she was still Beyonce. But i’ve changed too. In 2012 I was in my first year of fashion school, I had just started gyming, and I still wore clothes that weren’t made from lycra, (yep that happened). Back then I used Instagram to post blurry selfies and puppy pics, all served up with an extra large helping of the Valencia filter. If you’d told me then that I’d one day consider Instagram as a job, I most definitely would not have believed you.
In the same way that you can outgrow the email address you made when you were 12…(ahem…email@example.com), it makes sense that you can also outgrow a brand name, so to speak. It’s not that I find my ex-blog name embarrassing, but I just feel that it’s no longer a representation of who I am, and therefore – what my brand stands for.
I’ve felt some tension between my fitness business, and my ‘fashion’ blog for a while now. As more and more of my time has been spent running my fitness business , this has seeped into my content production and my page has sometimes felt out of alignment with my blog name. As my bestie so kindly pointed out; I’m not the person styling the latest pieces from Vogue, I’m not the person you come to for #OOTN inspo and i’m most definitely not the person you come to for fresh new outfits everyday. What I hope I am though, is the girl you can come to for accessible health & fitness advice, easy comfy casual outfits and some #realtalk / oversharing on the everyday issues we all go through in life.
I hadn’t wanted to admit this for a while, because it’s hard to accept that you’re not something that can seem really desirable. But by identifying what i’m not, I can be clear on what I am. I’ve done a lot of self-reflection recently and tried to identify what my values are…what is my purpose? Working as a personal trainer has made me realise that there’s one thing that I really love doing, something I never really looked for in a career – helping people. I’m not ashamed to admit that I’ve always been a bit selfish as a person. I think we all are, but only some people will admit it. There’s nothing wrong with looking out for no.1 first – if you don’t make sure you’re in a good way, you’re not going to be much use to anyone else anyway. So I surprised myself in realising that what actually fulfils me is the feeling of being able to influence someone’s life for the better. I then recognised that my passion for health and fitness is growing everyday. Finally, the one thing that has always remained the same for me; my desire to grow, (not upwards, we all know that ain’t going to happen), but to get smarter, fitter, to essentially become a better person and achieve my ‘best life’.
Hence my new tagline; ‘your girl to help you live fit, happy & healthy like a boss’. With this, I hope to influence people in the best way I know how – to show them how to get their bodies into good health, to encourage a healthy, happy mind, and to inspire them to push themselves to fulfil their potential, in every sense of the word. I’m by no means a perfect example, but I am dedicated to learning more and more about how to get there, every day. So, I hope I can share this with you.
It’s an exciting time with lots of new content in the pipeline. Make sure you follow along on Instagram if you want to see what’s coming & if you have any thoughts, ideas or you just want to chat – my DMs are always open!
Speak soon xx